How can you help?

Do you want to change the world? You're in the right place! Join us at W4 in empowering girls and women for the benefit of everyone! You can donate to our projects around the world, launch your own team fundraiser, (e-)volunteer your skills and/or spread the word about our work!

How does it work?

Choose one or more projects you care about from our portfolio of projects around the world, make a donation and see the life-changing, even life-saving, impact of your giving!

How does it work?

Create your own uber-cool fundraising team to raise funds for (a) project(s) you care about, then invite your friends/colleagues/family to donate and change the world with you! Multiply the good and multiply your impact!

How do gift cards work?

Offer a friend/colleague/loved one a unique, unforgettable gift with a W4 gift card! When you offer a W4 gift card, the recipient of your gift can choose a project to support from among our many girls' & women's empowerment projects around the world. The recipient of your gift card will receive updates throughout the year about the project, as well as W4 "goodies" relating to the project. So offer a W4 gift card today and spread joy & love!


The blog


Fearless, not Flawless

Pooja Kochar



W4 Guest Contributor Pooja Kochar is the Founder of PhotoblogHER. Pooja is challenging body shaming, addressing the root causes, through her workshops on ‘positive body image’ in schools across India. 


Find out more:



 Here’s a simple vision: a crisp white shirt, bag full of books, and endless dreams.


I write this article as a woman who was once a girl. What if I jumped back from 30ish to 13ish? This is the conversation I would have with myself.


Don’t be afraid of your body changing; this is going to make you more beautiful. 

Don’t fear uncomfortable attention; you are strong enough to deal with it.

Don’t let anyone make choices on your behalf; you are brilliant.

You are a diamond, a rose, a shiny ball of fire, god’s best creation.

You are loved.


Life Hack: Each time a woman stands up for herself, she stands for the entire race.


Girls Stand Strong 

Photo credit: Pooja Kochar

A girl’s self-esteem seems to peak at 9 and drop at 12. If she is empowered, it jumps up again at 20. We met these stunning and fiercely intelligent young girls and asked each one to select a word that defines her. The girls picked words like strong, fire, power, smile, beautiful. It was striking: they were completely unafraid and beyond inhibitions. Girls don’t decide to hate their bodies. We teach them to. 


A girl is not going to turn 25 and just suddenly bloom into a confident young woman. We have to assure her at every vulnerable stage of her life that she is beautiful in all the most important ways.





 PhotoblogHER is my attempt to talk about and promote positive body image. 


Girl's Empowerment

Photo credit: Pooja Kochar

 For the rest of our lives, we will make decisions influenced by these precious years of growth. A self-assured child is the most powerful source of inspiration. Let girls be ambitious, creative, and independent. 


Take everything that is bright within you and share it with someone. As privileged, strong women, we should  inspire the next generation to live fearlessly.


I dedicate this article to our change-makers, our dreamers, our visionaries. It’s my passion and mission to allow every girl child to have the same breadth of opportunities that I did. “You are beautiful. Not like the magazines, but because of the way you think, the way you love, the way you focus, the way you stand strong.” Every girl’s self-worth matters. Every girl makes a difference.

Please check the checkbox above

* Please fill in the required fields

Share this article...

A story to share?

Contact us
Subscribe to the newsletter

Meet the editor-in-chief

Andrea Ashworth

Andrea is an author, journalist and academic. She has studied, taught or held fellowships at Oxford, Yale and Princeton. Andrea has written fiction and non-fiction for numerous publications, including Vogue, Granta, The Times, The TLS and The Guardian. She is the author of the award-winning and internationally bestselling memoir "Once in a House on Fire". Andrea works to raise awareness about domestic violence and to promote literacy and education.