Teen girls are heavily influenced by what they watch in the media. In the Middle East & North Africa (MENA) region, the media portrays teen girls and young women negatively over 78% of the time, according to the report, "Countering the Negative Image of Arab Women in the Arab Media." The media frequently objectifies girls and suggests that they are illiterate, materialistic, opportunistic, weak and/or dependent.
At this critical moment in the MENA region’s evolution, we urgently need to inspire girls and young women in the region and offer them positive female role models!
The SOLUTIONS WE'RE PROPOSING
W4’s field partner Project Soar has developed a 50+ hour empowerment curriculum to help teen girls recognize their Value, Voice, Body, Rights, and Path. This girl-centered program is led by empowerment facilitators in 30+ locations across Morocco and beyond.
To amplify the positive impact of this innovative program, Project Soar aims to launch a new online TV channel, called Soar TV, to inspire and empower girls in the MENA region.
Soar TV, hosted on YouTube, will offer exciting, “non-traditional” content targeting an audience of girls aged 13-22. Animated and hip “talk-show” style hosts will deliver Soar TV news and interviews in Darija and Modern Standard Arabic (and a mix). The channel will use props, music, and surprise guests to help create content that is fun and engaging for the audience.
The news and interviews will highlight the accomplishments of :
- female entrepreneurs
- female athletes
- female scientists
- female NGO leaders
- female government leaders
- female artists/writers
- Other prominent women from the MENA region in their respective fields.
Want a sneak peek? Here are a few examples of the content that we hope to share:
“Females who Soar”
MENA Women in Science
Asmaa Boujibar is a 31-year-old Moroccan-Tunisian scientist. In 2014, Boujibar was admitted to the laboratories of NASA. She also joined the Carnegie Institution for Science as a postdoctoral research scientist.
MENA Women in Sports
Zahra Lari, a 23-year-old, is the first Emirati figure skater and the first figure skater to compete internationally with a hijab.
Mahassen Hala is the first woman to represent Lebanon in weightlifting. Her inspiration is Egypt’s Sara Ahmed, the first Arab woman to earn an Olympic medal in weightlifting at the 2016 Olympics.
Latest Soar TV News
Saudi Women get Pilot License but No Job, Why?
Five Saudi female pilots recently obtained pilot licenses to fly commercial or private jets. However, jobs still seem to be closed to them in Saudi Arabia. We explore why in an interview with one of the pilots, Yasmine al-Maymany, who explains that despite the press hype, her qualifications and available jobs in the Kingdom, women are still being denied employment as pilots.
Women’s Museum Opening in Marrakech
Recently opened in 2018, the Women’s Museum is the first of its kind in Morocco and North Africa. We take a look inside.
THE IMPACT OF YOUR GIVING
We need your support to pilot the Soar TV program and inspire girls across the MENA region.
Your donation will support:
- Soar TV’s production/writing team, to design, develop, and broadcast content every week
- Translation and subtitling services to translate Darija and Modern Standard Arabic, to English
- YouTube, Facebook, and Advertising strategy development to maximize promotion, engagement and outreach to girls
- Tracking and metrics to measure reach and engagement
“When you invest in girls, you invest in families.
When you invest in families, you invest in communities.
When you invest in communities, you invest in nations
and then you can change the world!”